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WarmteLokaal
GETS RESIDENTS MOVING
Together we make the energy transition understandable and feasible. Marketing communication & participation for energy cooperatives, municipalities and local initiatives.
ABOUT US

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The energy transition is in full swing. Municipalities, energy cooperatives and residents are faced with the challenge of taking this step. But how do you ensure that sustainability is not just a technical story, but a movement that people recognize themselves in and want to participate in? WarmteLokaal helps energy cooperatives and municipalities to effectively involve residents in the energy transition. With a combination of strategic guidance, participation and communication strategies and workshops, we ensure that people are not only informed, but also activated.

Local anchoring

Founded in Soest, with clients exclusively from the province of Utrecht, WarmteLokaal is truly an agency with local roots.

We speak the language of the residents and test our knowledge and approach in practice every day

Residents on the move

Warmte Lokaal supports energy cooperatives, municipalities and local initiatives with data-driven insights and customized strategies and campaigns. The goal is always to get residents moving.

More famous and less

The goal of WarmteLokaal is always to make the local cooperative or initiative better known and less known to residents. We use behavioral influence, taking into account the differences between lifestyles

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our services
Data analysis

We analyze data in the member database, response to campaigns and actions and compare these with our databases. We also add lifestyles to your member database if desired

Strategic communication plan

Based on goals, ambition and objectives and based on data analysis and enrichment, we create a strategic plan together with our client

Developing Residents' Journey

Every municipality is different, in terms of composition and where it stands in terms of energy transition. But also available or possible sources differ greatly. The role and ambition of the municipality also differs. This has a major influence on the residents’ journey

Communication strategy and materials

WarmteLokaal has a large network of copywriters, communication specialists, behavioral experts and designers. This allows us to put strategy into practice.

Workshops & trainings

We like to transfer our skills and expertise to other enthusiasts. We also do this with various trainings and workshops.

Supporting community processes

We guide cooperatives in various phases of their process. From an initial communication and participation strategy to taking the lead in the role of quartermaster

Our Team
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Fried Broekhof
Founder & Senior Advisor
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Ava Robinson
Project Manager
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Herman Ledford
Designer
Our strength?

We get residents moving by understanding what motivates and activates them. We do this by mapping their lifestyle and associated media preferences and activation and participation options. We use behavioral science and proven methods such as nudging, BSR lifestyles, Residents’ Journey and the EnergyCanvas we developed in collaboration with Energie van Utrecht.

01.

BSR lifestyles

BSR lifestyles help to better understand resident groups based on their motivations, attitudes and behavior. This allows you to better tailor communication to what motivates and appeals to people. This increases the chance of involvement and action.

02.

RESIDENTS TRIP

Developing a Residents Journey provides insight into the steps, thresholds and needs that residents experience. This allows you to provide the right message or support at the right time. This ensures a more effective and empathetic

03.

ENERGY CANVAS

The Energy Canvas helps to clearly map out all relevant aspects of a communication or participation approach around the energy transition. It provides structure and makes it easier to align choices with the target group, their lifestyle and their resident journey. This creates a well-considered and coherent approach.

Our Clients

Our clients are central to our mission, inspiring us to deliver tailored, sustainable energy solutions. We value strong, lasting partnerships and focus on meeting each client’s unique needs, ensuring impactful projects that contribute to building greener communities and a more sustainable future.

What our clients say

Our support team is best rated on Themeforest. Because it is super fast, very substantial and high professional. With 3+ years of experience. Your satisfaction with our themes is our primary goal!

Jeniffer Burns
Creative Heads Inc.

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Marcus Fields
Creative Heads Inc.

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